Borde Hill Summer Series Privacy Policy

Operated by ULTRAMODIFIED LIMITED

Last updated: November 2025

Our commitment to you

You trust us with your personal information, and we are committed to being open and transparent about how and why we use it. This Privacy Policy explains what information ULTRAMODIFIED LIMITED collects about you, how we use it, and the rights and choices you have.

If you have any questions, you can contact us using the details at the end of this notice.

Privacy notice overview

How this notice applies to you depends on how you interact with us, for example:

  • When you purchase tickets for the Borde Hill Summer Series, we receive your details from our authorised ticketing partner(s).

  • When you visit our website, we use cookies to tailor your online experience.

  • When you attend our events, we may collect information to ensure safety, manage entry, and improve the event experience.

Your rights and choices in relation to each scenario are detailed below.

What information we collect & where we get it

When you buy tickets

When you purchase tickets for the Borde Hill Summer Series through an authorised ticketing agent, we receive information from them, such as:

  • Name

  • Email address

  • Contact number

  • Ticket details (date, quantity, ticket type, seat/location where applicable)

If tickets are transferred to you, we may also receive your details.

When you attend our events

We may collect:

  • Check-in or entry scan information

  • Cashless payment wristband information (if used)

  • Wi-Fi registration details (if you choose to log in)

  • Incident or safeguarding reports, if relevant

  • Lost-property or customer-service records

Fan images, photography & CCTV

At the event site, we may collect your image via:

  • CCTV cameras (for safety and security)

  • Event photographers or videographers (for marketing and documentation)

Where images are used for marketing, you may object at any time (see “Your Rights & Choices”).

When you use our website

We may collect information automatically using cookies such as:

  • IP address

  • Device information

  • Browser type

  • Pages visited

  • Location data (if permitted)

See our Cookies Policy for more information.

Competitions

If you enter a competition, we collect the information needed to administer it and notify the winner.

Customer enquiries

When you contact us, we store the correspondence for evidentiary and support purposes.

Social media

If you post publicly on our social media pages or interact with social features on our website, platforms may share certain information with us.

Geodemographic & marketing partners

We may use information supplied by advertising partners to help personalise communications, such as general demographic indicators (age range, interests). You may opt out at any time.

Children’s data

Where we collect information related to children (e.g., for safeguarding), this is always done with appropriate consent and only for essential purposes.

Health & safety

Where required by law or event policy, we may collect attendee details for safety measures such as incident reporting or crowd management.

How & why we use your information

To fulfil our contract with you

This includes:

  • Processing your ticket purchases (via our ticketing partners)

  • Providing customer service

  • Sending essential event updates (timings, changes, access info)

  • Administering competitions

  • Ensuring the event can operate safely and smoothly

For our legitimate business interests

This includes:

Marketing
If permitted under applicable law, we may contact you about future events similar to those you’ve attended or shown interest in.

Advertising & cookies
To tailor website content and advertising to your preferences.

Market research & event improvement
We may ask for feedback to help improve future events.

Photography & videography
We may use event imagery in promotional materials unless you object.

Personalisation
To show relevant content or recommendations where applicable.

Security & fraud prevention
To ensure safe events, protect our rights, and prevent unlawful activity (e.g., fraud or misuse of tickets).

With your consent

Where required, we may ask for consent for:

  • Marketing communications

  • Location services

  • Cookies for targeted advertising

  • Sharing data with specific third-party partners

  • Use of identifiable images in promotional materials (where objected)

To protect your vital interests

In case of safety incidents or emergencies, we may use or share your information with authorities or medical professionals.

Who we share your information with & why

Ticketing partners

We receive and share information with authorised ticketing providers. This is necessary to administer ticket purchases and event access.

Event partners

This may include:

  • Venues (e.g., Borde Hill)

  • Production companies

  • Safety and security providers

  • Medical teams

  • Marketing and PR agencies

  • Artist management teams (where essential to event operations)

Service providers

We use trusted third parties for:

  • Cloud hosting

  • Website management

  • Marketing tools

  • Customer support

  • Data analytics

  • Wi-Fi or cashless payment systems (where applicable)

Some providers may be located outside the UK, but safeguard measures will be used.

Legal obligations

We may disclose information to government authorities where legally required.

Business changes

If we transfer or sell part of our business, customer data may transfer to the new owner.

We will always inform you where legally required.

Your choices & rights

Your Choices

  • Marketing: You can unsubscribe at any time via links in our emails or by contacting us.

  • Cookies: Adjust via our cookie banner or browser settings.

  • Location services: Disable in your device settings.

  • Photography objections: Contact us to request removal of images featuring you.

Your Legal Rights (UK GDPR)

You may have the right to:

  • Request access to the data we hold about you

  • Request correction of inaccurate data

  • Request deletion (in most cases)

  • Request restriction of processing

  • Object to processing (including marketing)

  • Request data portability

  • Withdraw consent at any time

We may need to verify your identity before fulfilling your request.

To exercise these rights, contact us at the details below.

How we protect your information

We use industry-standard security measures to protect your information and limit access only to personnel who need it.

We only hold your information for as long as necessary to:

  • Provide the services you requested

  • Meet our legal obligations (e.g., tax, accounting, safety)

  • Resolve disputes

  • Improve future event operations

When information is no longer needed, we securely delete it.

International transfers

Where we transfer data outside the UK (for example, to international service providers), we ensure it is protected through:

  • Standard Contractual Clauses

  • Data processing agreements

  • Other legally approved safeguards

You may request more details by contacting us.

Changes to this policy

We may update this Privacy Policy periodically. Any material changes will be posted on our website and, where appropriate, notified to you directly.

Contact us

For any questions regarding this policy or your personal information, please contact:

ULTRAMODIFIED LIMITED
Company No. 16844484
Email: info@bordehillsummerseries.com